The Challenge: Establishing Presence in a Competitive Suburban Market
When Heart, Vein and Vascular Clinic planned the launch of their new two-story facility in Orland Park, IL,
they knew the building’s visibility would be critical to their success. The structure itself was new and
prominently located, but without effective signage, it lacked a defined presence-especially in a competitive
and fast-paced suburban environment.
With an exterior elevation exceeding 120 feet, the clinic needed signage that could grab attention from all
angles and distances while aligning with the architectural style and medical professionalism of the brand.
Additionally, a thoughtful signage system was needed inside to assist patient navigation and reinforce a
consistent brand experience.
Identifying the Need for Modernization
The clinic’s leadership was clear in their objectives: deliver maximum exterior visibility, ensure interior
cohesion, and stay fully compliant with local codes. Zee Signs, INC was entrusted to lead the entire
project-handling the design, fabrication, installation, and most critically, navigating the permitting process with
the City of Orland Park.
The Solution: Implementing Innovative Signage Strategies
Designing Custom Signage Reflective of Brand Identity
Zee Signs approached the project with a holistic design strategy, starting with the interior. All ADA-compliant
door signs, directional wayfinding, and a custom reception sign were created to complement the building’s
upscale interiors. A warm, elegant gold and copper color palette was consistently applied throughout the
signage, adding sophistication while enhancing clarity and ease of navigation.
The exterior channel letters were just as thoughtfully designed-Zee Signs incorporated a rich deep red face
with bronze returns and trim, mirroring the tones inside while ensuring the signs would stand out against the
building façade, even at great height. The illuminated letters provided striking visibility day and night and gave
the facility a polished, high-impact presence
Permitting & Navigating City Requirements
One of the most crucial aspects of the project was ensuring compliance with Orland Park’s strict signage
regulations, which limit maximum square footage and letter height per building frontage.
Zee Signs’ Permitting Department worked closely with the City of Orland Park’s Building Department to
analyze each building elevation and determine the largest allowable sign dimensions per side. Through
multiple exchanges and plan revisions, the Zee Signs team succeeded in obtaining approvals for the
maximum signage sizes permissible under city code-ensuring the clinic’s brand had the strongest possible
presence from every angle.
The collaboration with the city was smooth and productive. The City of Orland Park officials were highly
responsive and supportive, providing prompt feedback and timely approvals that kept the project on
schedule
The Transformation: Enhancing Customer Experience and Engagement
Improving Wayfinding and Accessibility
With the new signage system in place, the patient experience was transformed from the moment of arrival.
The bold exterior channel letters provided clear identification from nearby roads and surrounding medical
campuses, while interior wayfinding signs helped patients and visitors easily navigate the clinic.
All interior signs met ADA compliance, offering clear legibility and thoughtful placement-ensuring all patients,
including those with disabilities, could move confidently through the space
Creating a Memorable First Impression
From illuminated channel letters that command attention, to interior signage that reinforces a sense of care
and professionalism, every detail was designed to create a cohesive, elevated brand experience. The
thoughtful use of materials, colors, and scale ensured that every sign contributed to a unified story.
“We couldn’t be happier with how everything turned out. Zee Signs handled everything from start to finish,
and the results truly elevate our space.” – Clinic Administrator, Heart, Vein & Vascular Clinic
Conclusion
Through expert design, seamless permitting coordination, and high-elevation installation, Zee Signs, INC
delivered a signage solution that was not only visually impactful but fully aligned with municipal codes and
architectural goals.
This project is a strong example of what’s possible when creative design, regulatory expertise, and
collaborative execution come together to support a growing healthcare brand in the heart of Orland Park
